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Ugt is different than other learning theories because it is based on

User Ivan Chaer
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Final answer:

UGT stands out from other learning theories as it emphasizes the audience's active role in seeking media to satisfy their needs, focusing on the user-centric approach rather than media's effects.

Step-by-step explanation:

Uses and Gratifications Theory (UGT) is different from other learning theories because it is based on the audience's active role in seeking out media to satisfy specific needs. Unlike other theories that focus on the effects of media on individuals and societies, UGT posits that people are not merely passive recipients of information. Instead, they are proactive in selecting media products that fulfill their various psychological and social desires, such as the need for entertainment, information, personal identity, and social integration. This user-centric approach highlights the agency of the audience in the media communication process, making UGT a unique perspective within communication studies.

User Sheri
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