Answer: r and b are both positive or both negative
Reason:
The correlation coefficient r is between -1 and 1

If r = -1, then we have perfect negative correlation. All points are on the same straight line that goes downhill as you move to the right. This slope is negative. If -1 < r < 0, then we still have negative slope but the points aren't all on the same line.
If r = 1, then the slope is positive. The regression line moves upward as you move to the right. All points are on this line. If 0 < r < 1, then the points aren't on the same line but we have a positive slope.
If r = 0, then we have no linear correlation at all. Either the points are randomly scattered or they fall on a curve (eg: parabola).
In short:
- negative correlation goes with negative slope
- positive correlation goes with positive slope