Answer:Horizontal integration refers to the expansion of a company by acquiring or merging with other companies that operate in the same industry or market. Burger King could horizontally integrate by acquiring or merging with other fast food chains or restaurants that offer similar products or services. This would increase their market share, customer base, and overall profitability. For example, Burger King could acquire or merge with a rival fast food chain such as McDonald's or Subway to become a larger, more dominant player in the fast food industry.
Step-by-step explanation:
Horizontal integration refers to the expansion of a company by acquiring or merging with other companies that operate in the same industry or market. Burger King could horizontally integrate by acquiring or merging with other fast food chains or restaurants that offer similar products or services. This would increase their market share, customer base, and overall profitability. For example, Burger King could acquire or merge with a rival fast food chain such as McDonald's or Subway to become a larger, more dominant player in the fast food industry.