Limited options: Inside an airport, there are limited options for food, thus customers have less choice and are more likely to choose what is available.
Convenience: Eating at an airport fast-food chain is often more convenient for travelers who are in a hurry and do not have time to explore other options.
High prices: Airports often have higher prices for food due to the added convenience, and customers may still purchase from the fast-food chain even if prices are increased.
Captive audience: Airports have a captive audience of travelers who are often in transit and need to eat, making them more likely to buy from the available options