Question

What could you do to enhance the product offer of Harvest Gold, other than changing

the menu from time to time?

Answer 1

To improve Harvest Gold's product offer beyond menu changes, strategies include focusing on seasonal offerings, loyalty programs, local ingredient sourcing for sustainability, enhancing customer experience with services like online ordering and delivery, hosting community events, and implementing customer feedback systems.

Step-by-step explanation:

To enhance the product offer of Harvest Gold without solely relying on menu changes, there are several strategies that can be implemented. One approach could be to focus on seasonal offerings, capitalizing on the availability and cost-effectiveness of fresh produce when it is in season. For instance, incorporating fresh corn dishes during midsummer could attract customers looking for fresh and inexpensive options while also keeping food costs low. Additionally, introducing a loyalty program could encourage repeat business, turning occasional visitors into regulars. Implementing a local ingredient sourcing policy might also resonate with customers who value sustainability and support for local farmers.

Another tactic could be to enhance the customer experience through services like online ordering or home delivery, which add convenience and could increase the frequency and volume of orders. Hosting community events or workshops related to food and healthy eating could also create a sense of community and raise the profile of the restaurant. Lastly, incorporating customer feedback systems, such as comment cards or digital platforms, would provide valuable insights into customer preferences and help in tailoring the offerings more closely to meet consumer demands.

Answer 2

Step-by-step explanation:

Most people are visual learners and respond to visual stimulation. Seeing a picture of the appetizing meal they’re considering ordering can convince them to buy it.

In some studies, restaurants were able to boost sales by 30% by adding photos of food along with the text. Psychologists at Iowa State University a study with YMCA campers in a cafeteria. Kids who saw a photo of the salad they could order were 70% more likely to choose it than if text was the only promo for the food item. The kids responded to the image in the same way they would respond to a plate of food in front of them.

Not only can you improve your restaurant menu by adding images to it, you can also test promoting specific meals by including images of them instead of others. If you’re trying to sell a specific menu item, a high-quality image could entice customers to buy it more.