1. find the area of the chalkboard:
1 * 2 = 2 square yards
so the area of the chalkboard is 2 square yards
2. next we convert the yards to inches because the cost of the chalkboard is in square inches
since 1 yard is 36 inches then 2 yards is 72 inches
3. finally we multiply the cost and the area
72 * 78 = 5616
so the answer is $5616