Final answer:
Howard Schultz started Starbucks to bring the Italian coffeehouse experience to the United States and to create a sense of community.
Step-by-step explanation:
Howard Schultz started Starbucks for two primary reasons:
- To bring the Italian coffeehouse experience to the United States: Howard Schultz wanted to introduce the concept of espresso bars, where people could enjoy high-quality coffee in a relaxed and comfortable environment. He believed that Americans were ready for a new coffee experience, and Starbucks aimed to provide that.
- To create a sense of community: Schultz wanted Starbucks to be more than just a place to grab a cup of coffee. He envisioned it as a gathering place where people could socialize, connect, and feel a sense of belonging. Starbucks focused on building relationships with customers and fostering a warm and inviting atmosphere.