Question

Products the customer had not planned to buy

but were at the right place at the right time;
sales may be lost if customers do not see
these items at the right place and right time

Answer 1

These are called impulse purchases. They are products that customers did not plan on buying, but due to their placement and timing, they decided to purchase them. Retailers strategically place these items in areas where customers are likely to see them, such as near the checkout or in high-traffic areas. It is important for retailers to ensure that these items are visible and easily accessible to customers, as sales can be lost if they are not. Additionally, retailers may use various marketing techniques to encourage customers to make impulse purchases, such as offering discounts or special deals.