Question

Explain in which era of marketing that Awake Chocolate currently resides. Describe some ways in which the

company can move beyond the current stage into the next era of marketing.

Answer 1

Awake Chocolate currently resides in the era of digital marketing. This era is characterized by a focus on digital platforms such as search engine optimization, social media, and online advertising. The company can move beyond this stage by utilizing data analytics to understand customer preferences and buying habits, and to optimize campaigns and strategies. Additionally, they can further utilize artificial intelligence to personalize messages to customers, automate marketing processes, and develop more effective content. Finally, they can also expand their use of virtual reality and augmented reality to create more immersive and engaging experiences for customers.

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