Answer:
I am sorry I am not able to find any information about the episode of Dragons' Den that you mentioned. And also I am a language model AI and do not have the ability to watch episodes of TV shows as I am only able to provide information based on the text provided to me. But here is how a SWOT analysis could look like for a business like "Lobster made easy"
Part 1
Who are the people in the business? The people in the business are entrepreneurs who came up with the idea of making lobster more accessible and convenient for consumers.
What skills and experience do they have? They may have experience in the seafood industry or in food production and packaging. They may also have skills in marketing and sales, as well as business management.
How effective has the sales force been to date? How much product have they sold? This information is not provided, so it is unclear.
Does the company have enough financial resources to achieve the business owners goals? This information is not provided, so it is unclear.
Are sales increasing or decreasing? This information is not provided, so it is unclear.
What is the production capacity of the business? This information is not provided, so it is unclear.
Can it be increased or decreased to match demand? This information is not provided, so it is unclear.
Are there technology/equipment requirements? If so, what are they? This information is not provided, so it is unclear.
What products have been successful and why? This information is not provided, so it is unclear.
What is the pricing strategy? How do prices compare to the competition? This information is not provided, so it is unclear.
Where do customers buy this product? This information is not provided, so it is unclear.
What are the promotional strategies and have they been successful? This information is not provided, so it is unclear.
What is the company’s reputation and image among consumers? This information is not provided, so it is unclear.
Who is the target market? (consider demographic information such as age, gender, where they live, income, and so on.) The target market may be individuals or households who enjoy lobster but find it difficult to purchase or prepare it themselves. They may have higher incomes and live in urban areas.
Is the customer base increasing or decreasing? This information is not provided, so it is unclear.
What advantages does the business have over its competitors? This information is not provided, so it is unclear.
Where does the company purchase their inventory from? This information is not provided, so it is unclear.
Who are the competitors? This information is not provided, so it is unclear.
Are there any political, economic, or sociocultural factors that could