Answer: The failure of engineers working on the Mars Climate-Orbiter to coordinate measurement standards, resulting in a major public embarrassment for NASA, is an example of a communication issue known as cultural difference or cross-cultural communication. This refers to the difficulties that can arise when people from different cultures, with different languages, customs, and communication styles, work together on a project. In this case, the interaction between the British and U.S. teams working on the Mars Climate-Orbiter project is an example of cultural differences that led to communication issues and ultimately resulted in the failure of the project.
Specifically, the engineers from the US team used the imperial system of measurement, while the engineers from the UK team used the metric system, this led to a misinterpretation of the data, and the orbiter was lost due to a miscalculation in the trajectory.
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