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this test determines whether the firm already possesses or could produce an effective marketing strategy, an effective marketing mix, and the resources necessary to successfully commercialize the new product. commercialize means actually bringing - or introducing - the new product to market.

User Crecket
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Answer:

Constructive criticism leads to more and better new ideas. Stage 2 of Product Development: ELIMINATION. Which targeting strategy is the best option when marketing resources are limited? Think market targeting. Which targeting strategy is the best option when marketing resources are limited? Think market targeting.

Step-by-step explanation:

User Gulshan S
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