Question

Which of the following statements about price is false?

a. Price captures what customers are willing to pay to acquire a product.
b. Price and demand usually rise and fall together.
c. Price is the amount of money marketers charge for their products or services.
d. Price represents the sum of ALL values customers must give-up (exchange) in order to get benefits associated with having or using products or services.
e. All preceding statements are actually true

Answer 1

Answer: C: price is amount of money for their products or services.

Step-by-step explanation: