Answer:
a) Pathos: is created by invoking sympathy in order to make the audience feel; often uses pity or anger; to prompt action; used in advertising.
b) Ethos: is created by establishing the self (author) as an authority on the subject who is unbiased and fair through language that is appropriate to the audience.
c) Logos: is created by using analogies or citing facts and statistics.
Explanation:
a) Pathos, or emotional attraction, is about persuading your audience by appealing to their emotions and personal interests. The words empathy and pathos come from the word pathos. A common use of the word pathos is to elicit sympathy from the audience. Another use of the word pathos is to stir up public anger, perhaps to hasten action.
b) Ethos is applied to show the credibility and authority of the author. When evaluating a text, the reader needs to know whether the author is qualified to speak on the subject. A writer can convey his authority by using credible sources; choosing the correct language; Submitting his own professional, academic, or writing references; presenting his own experiences; and using correct grammar.
c) Logos or appeal to logic means to appeal to the audience's sense or logic. To use logos, the author makes clear and logical connections between ideas and uses facts and statistics. Another strategy is to use history and literal analogies to create a logical argument.