Question

Martinez Construction, a large firm that has traditionally taken on many different types of projects, has begun to struggle. Many smaller firms in its area have found market sectors that they serve exclusively, such as building athletic facilities for one business, business centers for another, and affordable small-income housing for yet another. These businesses have been taking business away from Martinez, even though Martinez has greater resources than any of them. From this example, what do you think is the problem for Martinez?

Martinez needs to find ways to serve the specialized markets in its area better.
Martinez needs to find ways to serve the specialized markets in its area better.

Martinez needs to update its image because it has been in its market too long.
Martinez needs to update its image because it has been in its market too long.

Martinez needs to advertise its size and resources as selling points in its market.
Martinez needs to advertise its size and resources as selling points in its market.

Martinez needs to be smaller in order to respond more dynamically to customer needs.
Martinez needs to be smaller in order to respond more dynamically to customer needs.

Answer 1

Martinez needs to find ways to serve the specialized markets in its area better. They should focus on identifying the specific needs of these markets and tailor their services to meet those needs. This may include partnering with specialized sub-contractors or vendors, or developing a specialized team within the company that can