The first cinematic technique used in the “Original Got Milk? commercial-Who shot Alexander Hamilton?” is the use of a high-contrast color palette. The commercial features a stark black and white color palette that stands in stark contrast to the vivid colors of the milk pouring from the carton. This helps to emphasize the importance of the question posed in the commercial and the stark contrast between the white milk and the black background helps to draw the viewers’ attention to the question.
The second cinematic technique used in the commercial is the use of quick cuts and close-up shots. The commercial jumps quickly between shots of the different characters asking “Who shot Alexander Hamilton?” and close-up shots of the milk being poured into the glass. This helps to keep the viewers’ attention and emphasize the importance of the question.
The third cinematic technique used in the commercial is the use of sound. The commercial features a catchy jingle playing in the background throughout the commercial. The jingle helps to add an element of fun to the commercial and the upbeat tempo helps to keep the viewers’ attention. The sound of the milk pouring from the carton also helps to emphasize the importance of the question posed in the commercial.