The Got Milk commercial directed by Michael Bay in 1993 features a number of cinematic techniques that help to create a visually engaging and memorable ad.
One of the techniques used in the commercial is the use of fast-paced editing. Throughout the commercial, the shots of the various characters and scenes change rapidly, creating a sense of urgency and excitement. This is particularly effective in the scene where Aaron Burr is shown shooting Alexander Hamilton. The quick cuts between the characters and the gun being fired help to build tension and drama.
Another technique used in the commercial is the use of dramatic lighting. Throughout the commercial, the lighting is used to create a sense of mood and atmosphere. For example, in the scene where Burr is shown shooting Hamilton, the lighting is dim and shadowy, creating a sense of danger and intrigue. Similarly, the lighting in the final shot of the commercial, where the milk is shown, is bright and warm, creating a sense of satisfaction and contentment.
Lastly, the commercial also uses the technique of sound design to help create the tension and drama. The sound of the gun shot is used to enhance the dramatic effect of the scene, and the background music is also used to create an emotional response in the viewer. The sound of the milk pouring and the sound of the milk glass being set on the table, also adds to the overall effect of the commercial. The sound design helps to create a sense of tension and drama, as well as a sense of relief when the milk is finally poured.
Overall, the Got Milk commercial directed by Michael Bay in 1993, uses a variety of cinematic techniques to create a visually engaging and memorable ad. These techniques include fast-paced editing, dramatic lighting, and sound design, which help to create a sense of tension, drama, and satisfaction throughout the commercial.