Question

A marketer is keeping track of the revenue generated by his campaign. He wants to

see a specified return-on-investment for his monthly ad spend.
Which type of automated bidding strategy will meet his needs?
An awareness-based bidding strategy
A conversion-focused bidding strategy
A revenue-focused bidding strategy
A consideration-focused bidding strategy

Answer 1

C). A revenue-focused bidding strategy.

Step-by-step explanation:

As per the details given in the question, 'a revenue-focused bidding strategy' will most likely assist the marketer in upkeeping his needs as his key focus is to discern a particular return on his investment that he made for the monthly ad spend made by him. This automated strategy of bidding will allow him to keep track of the revenue and escalate the return. Thus, option C is the correct answer.