Question

Yesterday in class we discussed 4 Era’s of Marketing and how the situation of the world at that time impacted businesses, specifically, marketing. The assignment is to choose ONE of the following era’s and write a letter to a loved one as if you were just starting a job during the marketing era of your choice. In your letter you should mention what is happening in the world to cause this shift in marketing, and what your role is going to be. You can choose which company you are working for: maybe you are starting a job on the assembly line, or becoming a door to door salesperson! Be creative and have fun with it. If you want, try to imagine what the world was like during that time period and use language or current events to make your letter sound more believable.

The letter should be at least 2 paragraphs long and should display that you understand how businesses are using marketing in this new era.


4 Eras:
Production Era (1800’s - 1920)
Selling Era (1920s - 1950s)
Marketing Era (1950s - 1990s)
Value Era ( 1990s - Current )

Answer 1

Dear [Loved One],

I hope this letter finds you well. I am writing to tell you about my new job at [Company] during the Marketing Era.

As you may know, the Marketing Era began in the 1950s and has continued until the present day. This shift in marketing was driven by a number of factors, including the post-World War II economic boom, the proliferation of mass media, and the emergence of new technologies like television and radio.

In my new role at [Company], I will be working on marketing campaigns for our products. This involves identifying target audiences, developing marketing strategies, and creating advertising materials to promote our products. I am excited to be a part of this exciting time in marketing, and I am looking forward to learning and growing in my new position.

I hope all is well with you and I can't wait to hear about your own adventures.

Sincerely,
[Your Name]