Answer:
Depends on the product
Step-by-step explanation:
Women love different scents, but they prefer ingredients that destroy the dryness from their hair, so if, let's say. a brand like TRESemme Shampoo and Conditioner starts putting heathier ingredients into it, and will put a box onto the bottle commonly on the back with words that read "TRESemme Keratin Smooth Shampoo contains natural keratin which strengthens hair and makes it unbelievably smooth.. It can even make your chemically-treated and damaged hair as smooth as before!" this can influence women's thought's to buy this product, so yes, yes an ad can influence a women's purchasing habits'.
Long story short: yes