Question

Case study: At present, Pepsi Philippines, which manufactures Pepsi, Seven-Up, Mountain Dew, Gatorade Tropicana and Lipton, accounts for 20 per cent of the total carbonated drinks market in the Philippines. It wants to expand its operation and increase its share of the market still further. The Marketing department will be vital In deciding how this can be achieved.

Read the case study above.
a) Suggest ways Pepsi Philippines could increase its market share. Which way do you think will be most effective? Explain your answer.

Answer 1

Pepsi Philippines could increase its market share by expanding its network around the globe. By networking their operations would be expanded their transportation would be possible globally. I think it's a good way and be a responsive supply chain that would reach more customers in the market.