Question

Francis has recently started an advertising campaign that includes numerous advertisements across various media formats. Since the campaign began, sales are up 20%. He wants to increase his investment in the advertisements that have been most effective, but he doesn't know which ones to do. What has he failed to include in his advertisement planning?.

Answer 1

Francis has failed to include any form of tracking or analytics in his advertisement planning. Without tracking and analytics, it is impossible to determine which advertisements are most effective and which ones should be increased in investment. Tracking and analytics can provide valuable insights into which advertisements are driving the most sales and which ones should be optimized or removed.