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Differentiate between the points of parity to the points of difference based on the given scenarios.

Points of parity I Points of difference


A national college sells branded merchandise for students, alumni, and in baby sizes for future alumni.

A sports stadium adds vegetarian food options in response to customer requests.

A mobile phone company offers a two-year warranty instead of just a one-year warranty as done by most other brands.
A tennis complex installs a roof over its center court to prevent matches being interrupted by rain.

A shampoo company develops a shampoo/conditioner combination, saving customers from investing in two products.

A mobile sports app that updates game scores adds an option follow the game live to its features. Reset Next

User Sjoseph
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2 Answers

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Final answer:

Points of parity refer to the similarities or common features that a product has compared to its competitors, while points of difference are the distinctive features that set a product apart. In the given scenarios, we can identify both points of parity and points of difference.

Step-by-step explanation:

Points of parity and points of difference are two concepts used to differentiate products in the marketplace. Points of parity refer to the similarities or common features that a product has compared to its competitors. In the given scenarios:

  1. Point of parity: The national college sells branded merchandise for students, alumni, and in baby sizes for future alumni, which is a common feature of other college merchandise stores.
  2. Point of parity: The sports stadium adding vegetarian food options in response to customer requests is also a common feature among many other sports stadiums.
  3. Point of difference: The mobile phone company offering a two-year warranty instead of the usual one-year warranty is a distinctive feature that sets it apart from other phone brands.
  4. Point of difference: The tennis complex installing a roof over its center court to prevent match interruptions by rain is a unique feature not found in all tennis complexes.
  5. Point of difference: The shampoo company developing a shampoo/conditioner combination saves customers from investing in two separate products, which is different from other shampoo companies that offer separate shampoo and conditioner products.
  6. Point of difference: The mobile sports app adding an option to follow the game live to its features is a unique feature that distinguishes it from other sports apps.

User Brahnp
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8.6k points
5 votes
Points of parity:

A national college sells branded merchandise for students, alumni, and in baby sizes for future alumni.
A sports stadium adds vegetarian food options in response to customer requests.
A mobile phone company offers a two-year warranty instead of just a one-year warranty as done by most other brands.
Points of difference:

A tennis complex installs a roof over its center court to prevent matches being interrupted by rain.
A shampoo company develops a shampoo/conditioner combination, saving customers from investing in two products.
A mobile sports app that updates game scores adds an option follow the game live to its features.
User Arpit Suthar
by
8.1k points
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