Final answer:
Points of parity refer to the similarities or common features that a product has compared to its competitors, while points of difference are the distinctive features that set a product apart. In the given scenarios, we can identify both points of parity and points of difference.
Step-by-step explanation:
Points of parity and points of difference are two concepts used to differentiate products in the marketplace. Points of parity refer to the similarities or common features that a product has compared to its competitors. In the given scenarios:
- Point of parity: The national college sells branded merchandise for students, alumni, and in baby sizes for future alumni, which is a common feature of other college merchandise stores.
- Point of parity: The sports stadium adding vegetarian food options in response to customer requests is also a common feature among many other sports stadiums.
- Point of difference: The mobile phone company offering a two-year warranty instead of the usual one-year warranty is a distinctive feature that sets it apart from other phone brands.
- Point of difference: The tennis complex installing a roof over its center court to prevent match interruptions by rain is a unique feature not found in all tennis complexes.
- Point of difference: The shampoo company developing a shampoo/conditioner combination saves customers from investing in two separate products, which is different from other shampoo companies that offer separate shampoo and conditioner products.
- Point of difference: The mobile sports app adding an option to follow the game live to its features is a unique feature that distinguishes it from other sports apps.