Question

A non-profit director notices that their fundraising was very successful with a

small group of companies. They want to determine the likelihood of those
same companies' interest in their next fundraising campaign. How should they
approach this?
Identify trends in the fundraising campaign that worked well with the small eco-
friendly companies and see if they can be duplicated in the next fundraising
campaign.
Calculate the probability of the next fundraising campaign also working with the
same eco-friendly companies based on the success of the first fundraising
campaign
Send an open-ended survey out to the small eco-friendly companies to see what
made them want to make a donation
See if there were any outliers in the fundraising campaign that might have skewed
the high success rate

Answer 1

Create focus groups with the same eco-friendly companies to discuss what inspired

them to make donations previously as well as possible ideas for the new campaign.