Question

Why it is important to study gender and media together ?

Answer 1

Studying gender and media together is important because media has a powerful influence on how we view and understand gender roles and identities. It shapes our beliefs and attitudes towards gender and can perpetuate harmful stereotypes and biases. By studying gender and media together, we can better understand and critique the ways in which media represents and portrays gender, and work towards creating more inclusive and accurate representations. This is especially important in today's society where media is such a dominant force in our daily lives. By examining the intersection of gender and media, we can work towards creating a more equal and just society for all.

Answer 2

Media play important roles in society. They report on current events, provide frameworks for interpretation, mobilise citizens with regard to various issues, reproduce predominant culture and society, and entertain (Llanos and Nina, 2011). As such, the media can be an important actor in the promotion of gender equality, both within the working environment (in terms of employment and promotion of female staff at all levels) and in the representation of women and men (in terms of fair gender portrayal and the use of neutral and non-gender specific language