Question

How does attitude and value influence effective communication

Answer 1

Having the right attitude and values gives you the proper way to deliver your message.

If for example you are not in favor with someone's idea, you are not likely to give harsh answers or feedback.

Instead you know that proper way to deliver your points to avoid unnecessary conflicts

Answer 2

Attitude: Emotion or behavior
Value: Level of respect

If you have a bad attitude towards a person, or see them as a lesser being, then the conversation will most likely end badly. However, if you treat them kindly and don't act like you'd rather be anywhere but here, the conversation could end on a happy note.

To sum it up:
Treat a person with kindness and respect = good communication
Have a negative attitude and have no respect for the other = bad communication