Question

There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and _

Answer 1

I would probably say the external environment meaning the competition. It is the competition wherein you will be basing your your SWOT analysis as well as other things important to a marketing plan. Along with the other factors, you can have a complete marketing plan