Question

Judging a candidate on the basis of one or two favorable characteristics is known as:

A) the "halo effect"
c. "like me" syndrome
B) the "horn effect"
d. premature selection

Answer 1

The answer is A.

Judging a candidate on the basis of one or two characteristic is known as The halo effect.

Actually, not only candidates, it also apply when you judge a company, a product, a brand, etc.

For example if a man can cook one amazing dish. The halo effect will make you assume the he can cook another excellent dish.