Question

Specific data such as age, income, family size, and occupation, used for marketing purposes, is called

A. a secondary market.
B. demographics.
C. survey statistics.
D. the target market.

Answer 1

B. demographics.

Specific data such as age, income, family size, and occupation, used for marketing purposes, is called demographics.
NOT:
A. a secondary market.
C. survey statistics.
D. the target market.

Answer 2

Answer;

B. demographics.

Specific data such as age, income, family size, and occupation, used for marketing purposes, is called demographics.

Explanation;

• Demographics are features of a particular population. It involves the study of a population based on factors such as age, sex, race, family size and occupation, etc.
• For marketing purposes firms or companies use specific data such as age, income, family size, religion, race, nationality and occupation. This may be referred to as demographic segmentation, which is used by the companies to get the right population using their products.