Question

John Chapelle wants to know if his video store customers are interested in a selection of classic, blackand-white movies. How could John simplify his survey to get them to fill out his short questionnaire before they leave the store?

a. Provide check boxes for each choice.
b. Ask open-ended questions.
c. Include only two questions, although they'd be long.
d. Make short blank lines to fill in.

Answer 1

one of the keys to writing a successful questionnaire is to

Answer 2

The fastest and most effective way John could use is the first option. Option A-- Provide check boxes for each choice. John just wants to know if the clients would fancy a selection of classic black and white movies. He doesn’t need a qualitative answer anymore as the main question in his mind is just answerable by a mere yes or no. It would just complicate the survey if you solicit longer answers than necessary.