Question

Which of the following is an appeal to ethics?

A) Positive references to the audience's sense of right versus wrong
B) Descriptions of events or places that have meanings to the audience
C) Statistics or other facts that will bring audiences to a logical conclusion
D) Strong organization and use of proper spelling, punctuation, and grammar

Answer 1

An appeal to ethics can best be described as (A) Positive references to the audience's sense of right versus wrong. The appeal to ethics is also known as ethos.

Answer 2

The correct answer is A. Positive references to the audience's sense of right versus wrong.

B is incorrect because this would be the appeal to emotion, which is pathos, rather than ethos. C is incorrect because this is the appeal to logic, which is logos, rather than ethos. D is incorrect because this won't appeal to the audience much.

This leaves us with A, because ethics has to do with morals, with your understanding of what is right and wrong.