Question

Describe ways in which campaign advertisements engage in both political discourse and propaganda. think back to the activity involving john mccain and barack obama s campaign ads for example

Answer 1

Campaign ads can be used to describe the positive attributes of the candidate (experience, education, background, etc.), the campaign message (vote for change, vote for experience, etc.), advertise political beliefs of candidate (voted against this issue or for this issue) or create negative feelings against or "attack" the other opponent (opponent lacks this quality or that, opponent was guilty of this or caught in this act, opponent voted against this legislation or supported this legislation)

Step-by-step explanation:

Campaign ads can be used to describe the positive attributes of the candidate (experience, education, background, etc.), the campaign message (vote for change, vote for experience, etc.), advertise political beliefs of candidate (voted against this issue or for this issue) or create negative feelings against or "attack" the other opponent (opponent lacks this quality or that, opponent was guilty of this or caught in this act, opponent voted against this legislation or supported this legislation)

Answer 2

Every campaign advertisement is essentially a propaganda tool and a marketing advert where it's not trying to sell you a product for exchange of money but sell you ideas for exchange of your votes. Most campaigns and ads talk about a certian political idea and delve into this kind of discourse which is important to the politican at hand - this was also well seen in the McCain and Obama campaigns in the past.