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An advertising campaign uses sports celebrities to sell a brand of clothing. What is the BEST analysis of this approach? A. The advertiser is playing on people's sense of reason: it is logical to believe that the clothes help the athlete succeed in the sport. B. The advertiser is engaging in an honest narration of the subject: the star athlete's use of the clothes has resulted in success in the sport. C. The advertiser is appealing to the consumer's positive bias: the association of the star ...

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C. The advertiser is appealing to the consumer's positive bias: the association of the star athlete with the clothing leads to sales.
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