Question

Regarding organizational buying, the people who have the power to select or approve the supplier- especially for larger purchases- are called:

A. buyers.
B. influencers.
C. deciders.
D. users.
E. gatekeepers.

Answer 1

In general, the people who have the power to select or approve the supplier are referred to as the "buyers". Most of the time, buyers want to go with a supplier who can offer the best product at the cheapest price.