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Why did the ancient Roman government begin the "bread and circuses" program to keep the poor fed and entertained?

User Sorenhk
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The Ancient Roman government began the "bread and circuses" program to prevent civil unrest within the large empire. As noted, the program sought to feed the poor and keep them entertained. Roman leaders believed that if these two needs were met - food and entertainment - the poor would be less likely to notice, complain, or revolt against the empire.
User Rory Hunter
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