The way to writ an informative essay is first your attention grabber to get the reader interested, then you put your background information that introduces your claim, then 8 clear claim. if you want you could put two separate arguments and the reasons with effective matching evidence from reliable resources, word phrases and clauses to clarify the relationship between claims and reasons, citations that show the resources of your evidence, then you put an explanation of the other side and a strong counterclaim, lastly a call of action in your conclusion with passion.