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In the real world of brand recognition and popularity, _______ accounts for the fact that mediocre products and services often trump quality.

a. lower cost
b. perception
c. consumer preference
d. foolishness

User Amit Hooda
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1 Answer

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Since they are talking about brand recognition and popularity, I would say C. Perceptions accounts for mediocre products trumping quality. People go with the product they know or they think more people are using because it is perceived as a better product even though it may not be.

User Emilio Martinez
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