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In advertising, what is the definition of the term bandwagon appeal?



A statement that is so broad it cannot be true

A statement that appeals to a person's need to fit in

Biased words meant to influence someone using emotion

A statement by a well-known person

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B: a statement that appeals to a person's need to fit in


User Simon Josef Kok
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B: a statement that appeals to a person's need to fit in

Bandwagon = everyone's doing it so you should too so you fit in
User Jops
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