Calico and chintz, types of cotton fabrics, became popular in Europe, and by 1664 the East India Company was importing a quarter of a million pieces into Britain.[9] By the 18th century, the middle class had become more concerned with cleanliness and fashion, and there was a demand for easily washable and colourful fabric. Wool continued to dominate the European markets, but cotton prints were introduced to Britain by the East India Company in the 1690s.[7] Imports of calicoes, cheap cotton fabrics from Kozhikode, then known as Calicut, in India, found a mass market among the poor.