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_______ is a tool used to communicate the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign.

User Mdja
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Unique selling proposition is a tool used to communicate the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign. It is also called value position. Hope this answers the question.
User Gary Van Der Merwe
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