179k views
5 votes
_______ is a tool used to communicate the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign.

User Mdja
by
8.3k points

1 Answer

3 votes
Unique selling proposition is a tool used to communicate the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign. It is also called value position. Hope this answers the question.
User Gary Van Der Merwe
by
7.9k points

No related questions found