A campaign is a series of actions taken to be chosen as president, VP, office, or any other position. To make a campaign more successful, one must raise a lot of money to hold rallies in many different areas. Also, a catchy slogan is a must have. It must be clear and concise and summarize what you plan to do. It is also a good idea to spend money on advertisements that demean your opponent, but only if you are running for president since running for a smaller title usually isn't as cutthroat.
I hope I helped :)