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In an ad, the second thing the reader typically notices is the ________, which must effectively entice the target audience to read the block of text.
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In an ad, the second thing the reader typically notices is the ________, which must effectively entice the target audience to read the block of text.

User Bperreault
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I would say it would be the image. You see the image of an ad and it entices you to read the text that goes with it
User Wuzseen
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