Answer:
Tact
Step-by-step explanation:
This word refers to the ability to avoid hurting poeple's sensibility by upsetting or offending them. Specially when speaking of some specific or controversial subjects a person with tact is able to say what he wants maintaining good relations with the others.
An example would be: There has been an accident in which people died.
Two newspapers report the event. One with tact, trying to give just the neccessary information and not showing anything that could affect the family of the deceased. Other newspaper reports the event without care, showing photos and appealing to the audience's morbidity, without tact.