The Ebola crisis demonstrates once again that, despite all the posturing of politicians, it is scientists who the public looks to in times of crisis and concern. The public still trusts scientists. A UK survey this year found that they trust scientists even if they do not always trust scientific information itself. Still, the public’s trust is fragile. Given how much scientists depend on public goodwill and the funding that flows from it, I am always surprised by how much scientists take the public’s trust for granted. They can — and should — do more to protect and nurture it.