Question

You just watched a commercial in which a popular singer picks up a soda before going on stage. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "This is the soda I need to make me feel like a star!" What technique has the advertising company used to persuade you to buy the soda?

A. Bandwagon
B. Plain folks
C. Scientific evidence
D. testimonials

Answer 1

The Right answer is letter D. Testimonials

Step-by-step explanation:

Answer 2

The right option is; D. testimonials

Testimonials technique is the technique that the advertising company has used to persuade me to buy the soda.

Testimonial advertising is a promotional method used by advertising media in which an individual’s statement (written or spoken) eulogizes the virtue of a service or product. In this method, testimonials from satisfied customers are used to authenticate the effectiveness of a product and to show how it can be beneficial to others. Testimonial advertising uses different methods such as celebrity endorsement and expert opinion.