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Which of the following correctly illustrates how prices serve as signals to consumers?

2 Answers

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Final answer:

Prices act as signals of scarcity, cost and quality to consumers and influence production decisions for producers. High prices usually signal shortages or high production costs, leading consumers to economize, whereas low prices indicate an abundance or lower costs, prompting increased consumption.

Step-by-step explanation:

Prices serve as a signal to consumers about the scarcity of a good or the cost of its production, which helps them make purchasing decisions. When prices are high, it implies either a shortage of the product or higher costs of production. Consumers then can decide to economize or forgo the purchase altogether. Conversely, lower prices suggest an abundance of a product or lower costs, enticing consumers to buy more.

For producers, high prices can signal an opportunity to increase production due to greater demand, while low prices suggest an oversupply or a decrease in demand. This influences their decisions on production quantities.

Moreover, prices can act as a proxy for quality in the eyes of consumers, especially in the presence of imperfect information. For instance, higher-priced items might be perceived as higher-quality goods. This can apply to commodities like gemstones, services like legal assistance, or experiences such as dining out.

User JesperE
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2 votes

Answer:

Consumers will consider prices based on product appearance, brand, store location, service, value, and quality.

Step-by-step explanation:

Price has an important function and role for 3 parties at once, namely for the economy, for consumers, and also for companies.

  • For the economy: the price of a product or service affects land rent, wages, interest, and profits.
  • For consumers: consumers consider prices based on image, brand, store location, service, value, and quality.
  • For companies: price affects the competitive position and market share of the company, besides that the price also affects the company's revenue and net profit.

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User Gokul G
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