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When firms in b2c markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation. a. interest-based b. psychographic c. user-defined d.
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When firms in b2c markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation.

a. interest-based
b. psychographic
c. user-defined
d. demographic?

User Webdif
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userfefined segmentation
User Arpan Solanki
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When firms in b2c markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of psychographic segmentation, meaning that the correct answer is B. Psychographic.
User Lunchbox
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