Question

The purpose of a SWOT analysis is to ___.

a. evaluate the marketing strategy that a company has been using.
b. determine the best strategy for the company.
c. compare the company's advantages with that of its competitors.
d. identify important company and environmental factors.
e. formulate goals and objectives for a company.

Answer 1

Answer: e. formulate goals and objectives for a company.

Step-by-step explanation:

The SWOT analysis helps in decisions making in businesses. It helps in changing the needs of the organization. It helps the organization to build a plan so as to meet goals and improve the performances, and it also helps in keeping the relevancy in businesses in terms of decisions. It helps in analyzing the deep strengths, threats and weaknesses of the organization. It helps in promoting the overall growth, production, and services. It targets the market competition to develop necessary strategy.