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5 votes
Which technique of advertising happens when the product is shown in popular television shows as used by important characters?

A) Incentives
B) Bandwagon Advertising
C) Indirect Advertising
D) Total a (? doesn't make sense to me either..)

User SriPriya
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1 Answer

6 votes

The right option is option B, Bandwagon Advertising. According to this advertising strategy people are more likely to accept a product if everyone else is doing so, and that is why it is also known as the copycat effect. A lot of studies have shown that humans are more likely to adapt their mindsets to the majority ones, and we would even accept a lie under social and peer pressure, thus bandwagon advertising is trying to make us buy something because it's popular and everyone else is doing so.

User SnowyTracks
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