In the 1950s and 1960s, many women were attracted by new jobs in the developing service industry.
After World war II, the men who returned from the war found most of the jobs in the service industry being carried out by women. Most were in clerical and service jobs, while a smaller number of women worked as nurses or teachers.
Nowadays, the service industries involve the provision of services to businesses as well as final consumers. Such services include accounting, tradesmanship (like mechanic or plumber services), computer services, restaurants, tourism, etc.